Self Promotion

    • What is Self-Promotion?

      You probably don’t need to be told that the job market, especially in Vancouver, is competitive.  The economic recession resulted in employers being able to pick the best candidates and this legacy lives on with employers now expecting to find a highly skilled and educated candidate with extensive experience…for a low price.  Recruiters refer to this type of individual as a ‘purple squirrel’ because he or she doesn’t exist.

      In a competitive marketplace you have to be able to market yourself to potential employers.  You need to be confident about what you want and why you would be a good fit for their organization.  Many people feel uncomfortable talking about their strengths, especially if you are from a culture where this is seen as bragging.  But you have to be willing to tell people what you are good at…everyone else is doing it and you don’t want to miss out on opportunities by being too modest.

      The best way to promote your skills is by telling people in your network.  Job search is not the time to be shy and you should let everyone that you meet know what you are looking for – you never know, they might be friends with someone who is looking to hire someone just like you!   For information on how to network, download and read the SES Networking Guide 2015 (pdf).