Tourism Marketing and Development Post Baccalaureate Diploma

Faculty of Global & Community Studies, School of Tourism Management

Post Baccalaureate Diploma

Program Highlights

Earn a Canadian academic credential and gain valuable work experience in this competitive growth industry.

The world's most visited destinations did not grow nor become popular by accident. Marketing and development experts can be credited for that success. Upon completing the Tourism Marketing and Development Post Baccalaureate Diploma, you will gain such expertise with a world-class calibre.

Our principle- and leadership-based approach to learning allow you to gain superior theoretical and practical knowledge about development and marketing destinations in the Canadian and global contexts. Learn the latest and future marketing and development innovations and techniques from our accomplished faculty experts with decades of exposure and experience in the development and marketing the world's top tourist destinations and attractions.

The sixteen-month program is condensed into four consecutive semesters, which already includes a two-month work practicum. Once completed, you may be eligible to apply for a three-year Post Graduate Work Permit.


CampusTermsFull/Part Time
North VancouverSummerFull-Time

Tuition and Fees Per Year

Domestic Students
Year Tuition Fees Total
Year 1$5,479 $1,132 $6,611
Year 2$3,812 $1,104 $4,915
Total$9,291 $2,236 $11,527

Note: Fees are subject to change.

Program Requirements

General Courses

Total credits: 27.00

Specialized Courses

Total credits: 18.00

TOUR 312Tourism Marketing II3.00 credits
TOUR 328International Destination Marketing3.00 credits
TOUR 341Advanced Tourism Product Development3.00 credits
TOUR 351Tourism Consumer Behaviour3.00 credits
TOUR 404Travel Distribution Management3.00 credits
TOUR 470Applied Digital Marketing Strategies in Tourism3.00 credits

Total program credits: 45.00

Important Dates

Application Dates

May 1, 2018 - Apr 2, 2019

Course Registration & Waitlisting

Mar 4-8, 2019

Fee Payment Deadline

May 1, 2019  4 p.m.

Application Dates

May 1, 2018 - Aug 6, 2019

Note: Dates are subject to change.

Admission Requirements

Completion of an undergraduate degree from a recognized institution with a cumulative GPA (CGPA) of 2.0 or higher with preference given to students with a GPA of 2.5 or higher on the final two years of study.

Students must produce evidence of their English Language Proficiency: Test of English as a Foreign Language (TOEFL): paper=540, internet=75, or English Language Assessment (ELA)=128, or International English Language Testing System (Academic IELTS)=6.0 overall, and no one score less than 5.5 and a min score of 6.0 in writing, or Canadian Academic English Language Assessment (CAEL)=60, or Pearson Test of English (PTE Academic)=50, or Capilano University EAP 090 with a minimum B+ grade.

Letter of intent. Resume or experience summary.

For the official publication of programs, course descriptions and admission requirements please view the Capilano University 2018-2019 Calendar (pdf).

Admission Notes

This program is not designed for students who have completed the Capilano University Bachelor of Tourism Management as this is a duplication of work.

Apply to CapU


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Have questions about this program?

Student Information Services

604 984 4900
604 984 1798 (fax)
Birch Building, room BR230

School of Tourism Management

604 986 1911, ext. 7477