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TOUR 400 Revenue Management and Advanced Sales in Tourism

3.00

(4,0,0)

15

This course provides students with the skill and knowledge needed for a business to maximize growth and manage inventory. Emphasis is placed on sales as a revenue management tool and the use of a systematic process designed to optimize revenue. Through case studies students will analyze and develop pricing strategies for tourism products and services.

Prerequisites

60 credits of 100-level or higher coursework

Course Outlines

Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).

Contact

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Student Information Services

604 984 4900
604 984 1798 (fax)
Library Building, room LB152
registration@capilanou.ca