SHOWING OFF CANADA

Jamie Ferguson has always been an 
outdoor adventure enthusiast. So  
enrolling in Capilano University’s  
Outdoor Recreation Management  
diploma straight out of high school  
was a natural step. After completing  
the diploma and working as a kayak 
instructor, Jamie realized he wanted a 
less seasonally-dependent career. He 
returned to Capilano U, laddering his 
diploma into the four-year Tourism 
Management degree. During his first 
year in the program, Jamie studied 
abroad at the University of Hawai’i, 

where a course in destination marketing 
piqued his interest. “I really enjoy  
promoting places that I love—like Victoria, 
Vancouver, Whistler and Canada—to  
the world,” Jamie says. “I realized I could 
do this in B.C.” As part of the degree’s 
hands-on learning focus, Jamie chose  
a destination marketing mentor at 
Tourism Vancouver. Today, Jamie  
works in the travel trade department  
of Tourism Victoria.

View Jamie’s story:  
CAPILANOU.CA/JAMIE

 “THE TOURISM DEGREE IS  
 VERY HANDS-ON— 
 THERE’S A BIG PUSH TO  
 PRACTISE WHAT YOU’RE  
 LEARNING AND DIVE  
 INTO REAL-WORLD  
 PROJECTS. KNOWING  
 HOW TO PRODUCE A  
 STRATEGIC PLAN OR A  
 BUSINESS PLAN ARE  
 SKILLS THAT YOU  
 RETURN TO OVER AND  
 OVER AGAIN.” 

JAMIE FERGUSON 
BACHELOR OF TOURISM  
MANAGEMENT DEGREE

TOURISM MANAGEMENT

CAPILANO UNIVERSITY VIEWBOOK 2017-2018 | 9