10 tips for making it in the music industry
July 22, 2015
Whether behind the scenes or on the stage, knowing what it takes to 'make it' in the music industry is instructive for anyone looking to build a career in the performing arts.
Communications expert Emma Lancaster is an Arts and Entertainment Management instructor at Capilano University with more than 15 years of music industry experience. During her time, she has seen artists succeed and stumble, so she has some savvy advice for those looking to carve out a career in music.
While Emma acknowledges that the idea of 'making it' is very personal and can be defined differently for each person, there are a number of core values that she says can help anyone reach their goal.
1) Know yourself
"Everyone says 'What should I do?' and I say 'I dunno, who are you?'" Being true to yourself, your strengths and your sound is absolutely essential to lasting success, says Emma. However, she hastens to add that every artist has their own path- imitating what someone else is doing will not automatically provide the same results.
2) Know your audience
This doesn't mean catering your sound and aesthetic to fit a genre-specific stereotype, but instead understanding who is attracted to your music and what community you are trying to reach. This will help you connect better with fans. More...
Read the complete blog post on Your Daily Cap.