Entrepreneurship

On this page:

• Introductory Accounting for Entrepreneurs
• The Social Musician NEW
• Online Marketing for Small Business NEW
• Website Management for Small Business NEW
• Introductory Taxation for Entrepreneurs NEW
• Need Leads?
• Publicity that Works!
• Purposeful Social Media
• You’re On! Public Speaking Made Easy
• Your Invention: From Idea to Patent to Market
• Small and Medium Business Development
• Building Brand with Story in a Digital World
• How to Become a Super Salesperson

Introductory Accounting for Entrepreneurs

Ideal for small businesses—or anyone who wants a better understanding of accounting—this course covers day-to-day business accounting functions. Develop balance sheets and income statements, and analyze these statements to set benchmarks for revenue and sales growth. Topics include accounts receivable, accounts payable, bad debts, inventory control, tax, payroll, depreciation of assets, and the time value of money. Bring a calculator, pencil and eraser.

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The Social Musician NEW

The music business isn’t dead. It’s not even dying, but it has changed. The Internet has had a profound and lasting effect on how music is distributed, consumed and monetized. Some large organizations have been hit hard by this change, but this course isn’t for them. It’s for people like you, musicians who want to be heard. This course will explore how social media has changed the business of music and how you can get noticed in the commotion. Through examples and hands on tutorials, students will learn how to build and engage an audience using social media tools, how to stick out of the crowd using online promotional techniques, and how to convert fan attention into revenue using accessible online tools.

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Online Marketing for Small Business NEW

The possibilities for marketing on the internet are almost limitless, but where do you start? This course clearly defines all of those possibilities into four major areas: social media, advertising, search engine optimization, and email marketing and analysis. Find out how to set clear objectives for your business, metrics to track them and the methods to achieve your goals. Best practice examples will be taught through case studies and hands-on exercises.

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Website Management for Small Business NEW

Websites are the new face of business. In order to ensure that they are making the most of that opportunity, businesspeople must make constant decisions about the content and function of their websites. In this course, participants will learn how to make sure that their sites are achieving their objectives by making ongoing updates using a constant management system. Additionally, participants will learn about the site build process and how to match business goals with website design. Throughout the course participants will get a look at the back end of a site and learn to make basic changes themselves.

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Introductory Taxation for Entrepreneurs NEW

Learn the basic tax issues and become familiar with the Canadian income tax system as it applies to business owners and entrepreneurs, shareholders and unincorporated businesses (self employment). Review corporate tax systems and implications and learn how to file tax forms and understand their impact on some business decisions.

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Need Leads?

Independent contractors and small business owners start up with great enthusiasm. They know their product inside out; however, many are winging it when it comes to lead generation. Many realtors, insurance brokers and home based business entrepreneurs have learned the tools of their trade but without leads and knowledge of how to obtain leads and turn these leads into qualified appointments they soon fail. We will focus on how to get the leads and how to effectively turn the leads into appointments. Classes will include e-advertising, networking, personal marketing, time management, direct mail, prospecting, qualifying, trade shows and more. This course is designed for field salespeople such as realtors, insurance agents, mortgage brokers, independent contractors and business owners large and small.

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Publicity that Works!

What’s the difference between publicity, promotions and marketing? How do they work together? Are there proven ways to get results? This course, taught by a communications professional, answers all these questions by explaining the importance of understanding who we are, and what exactly we want to publicize, promote or market. Topics covered include creating news releases, maximizing new media, attracting a crowd, knowing your audience, promotional tie-ins, budget and getting started.

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Purposeful Social Media

Getting started in social media is very easy. The vast majority of tools and services are free. The challenge is that since these tools are free, anyone can use them. As we get swept up in the hype that is the social media revolution, we can forget how game-changing these tools really are, or worse, choose to avoid the opportunity because it’s too new or too big to successfully master. Luckily, that doesn’t need to be the case. This course is designed to give you the knowledge, skills and abilities necessary to succeed using social media.

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You’re On! Public Speaking Made Easy

During this three-day workshop you will rethink everything you ever thought about public speaking. You’ll begin by getting rid of those pesky butterflies, and then you’ll learn a simple process that substantially reduces the preparation required and greatly increases your ability to deliver presentations that knock the socks off even the toughest audiences. Regardless of your starting point, you will emerge not only a far more confident, exciting and impactful speaker, but also more comfortable, engaging and effective in any professional and/or social setting. Whether you’re objective is career advancement, you’re thinking of going pro or just want to present like one, this course will give you all of the tools, skills and confidence you need. Tuition includes a copy of How to Not Suck at Public Speaking authored by the instructor.

Please note:This workshop qualifies as 20 hours of transfer credits for the CGA program and continuing education credit for several other professional designations.

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Your Invention: From Idea to Patent to Market

Turn your great idea into reality! Through lectures and group work, you will learn how to assess the viability of your idea, develop a prototype and navigate the patent process. Also covered are key aspects of manufacturing and selling your invention, including production costs and techniques, finding relevant industries to approach and what to watch for when presenting your ideas. Essential marketing concepts including pricing, promotion and packaging are also explored.

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Small and Medium Business Development

Are you thinking of starting your own business? Have you just started one? Hear professionals tell what it’s like to run your own company, and learn about financing, market research, price, promotion, product, ownership, the business plan, exit strategies and more. Wolf Harms is a business mentor and has assisted over 100 people to start their own businesses.

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Building Brand with Story in a Digital World

The face of media is rapidly changing. We are entering a day and age where our audiences access media from multiple platforms: online, offline and on the go. Join traditional and digital storyteller Erica Hargreave as she introduces the art of interactive storytelling and how to use tools such as Twitter, WordPress, Flickr, YouTube, Facebook, podcasting and blogging to tell stories. More and more audiences are demanding the ability to interact within the story, and with the characters and authors. The collective “voice” of media is changing; audiences desire a much more personal tone in what they read and interact with. This personal tone and voice extends beyond the story to the corporate brand as well. Audiences want to know the story behind the story, to feel that they are part of the story, the creators and the brand itself.

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How to Become a Super Salesperson

Finally, a sales course actually based in reality. Learn the sales cycle and cover step-by-step what the sales game is all about. You’ll discover how to handle face-to-face objections, deliver presentations and manage the psychology of the sales call, i.e., the games our minds play, and how to overcome all the mental and technical challenges. Discussion will include the steps to closing the sale as well as after-sales service and procedures. This course is designed for both entry-level salespersons and experienced professionals wanting to hone sales skills.

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