March 15, 2010: Capilano University Business student one of top 10 in Canada

      Monday, March 15, 2010
      Contact: Shelley Kean at 604.983.7596

      (NORTH VANCOUVER, B.C.)—Fourth-year Capilano University Business Administration student, Brad Hallwood, has reached the finals of Canada’s Next Top Ad Exec, a prestigious and arguably the richest Canadian competition for business students.

      From the original 196 competitors from 28 universities across Canada, the top 10 will be presenting their ideas March 30 at Toronto’s Le Meridien King Edward in front of a panel of senior marketing and advertising experts representing leading brands and academia. The eventual winners will be crowned Canada’s Next Top Ad Exec and will drive away in a 2011 Chevrolet Cruze . . . no strings attached!

      Hallwood, a 22-year-old North Vancouver resident, says that the contest was an opportunity to go above and beyond his regular university curriculum and do something he enjoys and is passionate about.

      “I was able to apply my education in a real-life marketing scenario, while meeting new people and creating future opportunities for myself,” he said. “Being in the top 10 is a chance for me to promote myself and Capilano University within the business community, and, more specifically, in the marketing and advertising industry.”

      As the lead program partner, Chevrolet Canada has challenged students to create a pre-launch marketing campaign for the all new 2011 Chevrolet Cruze.

      Frank Trivieri, general director of Marketing at GM Canada said: “We’re really excited to work with top business school students from across Canada to help Chevrolet redefine the compact car market with the launch of the all-new, game changing Chevrolet Cruze. What better place to gain insight into the youth market than from the individuals that will be buying the world-class Cruze and what better avenue than Canada's Next Top Ad Exec to develop new media strategies to resonate with today's youth.”

      The student competitors have already made their way through two rounds of aggressive competition. Their final marketing pitches are closely guarded secrets that will only be divulged in front of the judges at the end of the month.

      “Canada’s Next Top Ad Exec is a program that changes student expectations about the opportunities that education can deliver and the unexpected value that industry and academia alliances can create,” said Graham Fane, Capilano’s dean of the Faculty of Business. "Experiential learning is the new mantra.”

      The complete list of finalists is published at

      The Capilano University School of Business offers a choice of flexible and affordable full-time and part-time business programs. This includes a four-year Bachelor of Business Administration (BBA) degree and focused one-year, two-year and three-year business certificate and diploma options. Students can easily tailor their program to meet their goals and fit their schedules. They can choose to pursue studies in General Business Administration, Retail Marketing, Accounting, Human Resource Management, Sales and Marketing, and International Business – all with the option of laddering into the BBA degree. Its undergraduate accounting program is accredited by the Certified Management Accountants of Canada (CMA). For more information, visit

      About Capilano University
      Capilano University is a teaching-focused university that serves the communities of the Lower Mainland, Howe Sound, and the Sunshine Coast through campuses in North Vancouver, Squamish and Sechelt. Enrolment totals 7,000 students in credit programs each term with an additional 7,000 people taking non-credit courses annually. Capilano offers a complete range of preparatory courses, university-level arts and science courses, business and management studies, creative and applied arts programs, health and human services programs, plus a range of services in support of student learning and success. Credentials awarded include bachelor degrees, associate degrees, post-baccalaureate diplomas, advanced diplomas, diplomas, certificates and statements of completion. More information can be found at