Rattan Bagga: Top 30 Under 30
June 16, 2014
"Eating organic" was a fringe culinary trend enjoyed by hippies and health food advocates when Rattan Bagga's family opened Sweet Cherubim Organic and Natural Foods back in 1980, long before the arrival of Whole Foods and Choices. Over three decades later, Sweet Cherubim is only part of a natural foods empire that the Capilano University BBA degree grad is helping to move forward.
The company has expanded from retail into distribution of imported products, as well as developing their very own line products under several different brands. As the CEO of New World Foods and general manager of Jiva Organics, Rattan believes in a "values driven business" that adheres to what economists call the "triple bottom line" in terms of environmental sustainability and social responsibility, in addition to turning a financial profit.
Named one of the Top 30 under 30 entrepreneurs in B.C. by
magazine in 2014 and one of the Top 20 under 30 entrepreneurs in Canada at
magazine's FuEl Awards in 2011, Rattan began his business education at age 16 in Sweet Cherubim. His father felt it was important for him to work as many different jobs as possible to learn the family business.
Read the complete blog post on Your Daily Cap.