Brand Process

      • Early in 2016 Capilano University embarked on a brand refresh to affirm our identity as a university with a local presence, compelling education service promise and global competitive reach.

        What this means for the University

        As we prepare to mark Capilano University’s 50th anniversary in 2018, our bold new visual identity provides the foundation we need for future communications and marketing outreach; locally, nationally and on a global scale.

        Update: December 16, 2016

        Hot off the press: the new Brand Guidelines are here!

        Wanting to work with the new brand? Wondering how to get started? Our new Brand Guidelines here will inspire and guide your work, ensuring we are consistent in our look and feel across all channels (print, visual, social media, web and advertising).

        Why brand guidelines?

        Our brand is our story. It represents our core values and unique qualities that make us Capilano University. When we tell our story in a consistent and unified way — through the images we use and the messages we deliver—we have the ability to influence the way people connect with us. That’s why our Brand Guidelines are so important to our success. The guidelines will help us unify and align our new look, which help you understand the brand as well as how to make the most of our new identity.

        What’s changed?

        Here’s a sample of what’s new. These key sections are highlighted in the Brand Guidelines  for your convenience:

        • New, expanded colour palette
        • Logo do’s and don’ts
        • Typography
        • Photography samples and visual direction
        • PowerPoint templates
        • Business card templates
        • Letterhead templates

        What should I be doing now?

        This is a nine-month implementation process supported by a plan and implementation team. To ensure a successful transition, we will be rolling out materials in phases, beginning with ‘high priority’ items.  Please be patient. Communications & Marketing will continue to provide support and resources throughout the brand implementation process, but the work won’t get into gear until after the holidays. In the meantime, here are the top three things to consider right now:

        1. Change your email signature
          If there’s only one thing you do now, please change your email signature. Here’s a handy tip sheet on how to do this.
        1. Pause, plan and consider how and when you will use supplied templates and fonts
          The templates are currently in the testing stage of the process for release in the new year. Please consider how and when you will use these electronic templates, and please do not ‘do it yourself.’ DIY logos and templates will result in brand inconsistency.

          Our three primary fonts will be supplied directly to employee computers—you won’t have to download them. These fonts will be available beginning in January.
        1. Use up print letterhead prior to March 1, 2017
          On March 1, 2017, we’ll begin to use print letterhead in the new brand. Please plan to use up existing stock by March 1. If your supply runs out before March 1, we ask that you consult other departments for leftover inventory rather than ordering additional materials in the old brand.

        How can I get more information?

        If you have questions about a specific project or initiative, or just want to learn more about our new brand, please contact Communications & Marketing at or local 1709.

        Brand Refresh Process Update: November 9, 2016

        After a seven-month journey of discovery, review and creative refinement, we are excited to announce that we are ready to reveal the new face of Capilano University.

        Approved by the Capilano University Board of Governors, this bold new brand is a capstone in Capilano University’s history. Not only does it assert our unique place in the post-secondary landscape, it will also lay the foundation for the University’s 50th anniversary celebrations. Through identifying and reinforcing our unique attributes and characteristics, the brand supports our strategic priorities while also offering room to develop and grow as a university.

        Join us for the official Brand Reveal on November 24
        We’re excited about the new brand, and we want to celebrate with you!

        Here are the details:
        Brand Reveal
        11:30 a.m – 12:00 p.m.
        Birch Lower Cafeteria  

        Watch for street teams on campus and check out our official social media channels for more information about the Brand Reveal.

        For more information, or if you have any questions, please connect with us at

        Brand Refresh Process Update: September 8, 2016

        Thank you to everyone who has contributed to the brand refresh process. Your feedback and insights have been invaluable and continue to shape the direction of Capilano University’s new brand and visual elements.

        Through thoughtful and authentic discussion, faculty, staff, students, First Nations advisors and Elders have helped to inspire and inform original messaging, which has set the foundation for a strong brand platform that is true to Capilano University’s values while elevating our position in the post-secondary landscape.

        We are in the final stages of creative refinement and review. A project implementation team has been established to develop and lead a plan that addresses the stakeholders, implications, timing and resources required to make the most of Capilano’s refreshed brand.

        We expect to present the full direction to the Board of Governors this fall.

        More information on the timeline of events should be available in the next update. In the meantime, if you have any questions or would like more information, please email

        Brand Refresh Process Update: June 14, 2016

        In February of 2016, Capilano University embarked upon a brand refresh process to guide future communications and marketing for the University. The results will express and affirm the University’s brand language and graphic identity that stimulates our marketing initiatives and asserts our unique position in British Columbia’s post-secondary landscape. The refreshed identity will respect local First Nations considerations and stimulate revitalization efforts, and lay the foundation for Capilano University’s 50th anniversary celebrations.

        Over the past several months, the brand work has been informed by quantitative research, a SWOT analysis, visual audit (of current brand materials) a competitor analysis and the University’s strategic and academic plans. Five workshops - 'Brand Summits' - were hosted to solicit input representing the diversity of the campus community. More than 300 workshop and online participants, including students, faculty, staff and alumni, provided thoughtful input to the process. Considerable optimism for the future of the University and its potential was heard throughout these sessions.

        Early-stage creative directions have now been reviewed by focus groups representing areas of the University with responsibilities to advise and support marketing and enrolment initiatives. Executive has provided further insights and direction and the incoming president is actively engaged in the process.

        We are now in the refinement phase of the creative work. This process will involve some further engagement of stakeholder representatives and is expected to identify a preferred creative direction. We anticipate being able to present the full direction to the Board in the coming months.

        Our thanks to everyone who has taken the time to participate and contribute their insights to the process so far.

        In the meantime, if you have any questions or would like more information, please email or contact Sarah Parker, senior communications advisor, at 604.986.1911, ext. 3011.